As a network marketer is it Okay to make big promises? I believe that it is, in fact I believe that, at times it is necessary to make big promises in order to keep our offer interesting enough to capture the attention of our audience.
That being said. Once you have made the big promises, you must do everything necessary to overdeliver on those promises. Remember you have created an expectation in the mind of your customer, partner, or business prospect, it now becomes your responsibility to WOW them with your service or product. By this I mean, it is not good enough to just fulfill their expectation's. We as marketers must always Overdeliver on the promises we have made.
I view this as being one of the biggest challenges in Network Marketing today. The Internet is filled with the offers of unscrupulous marketers promising unrealistic incomes, and instant riches. While the unknowing business opportunity seeker seems all to willing to buy into their hype and big promises, only to be let down in the end by promises that were under delivered.
As a result they become skeptical and reluctant to believe anything that we as marketers have to say. Understandably so, we must first earn their trust, and build the relationship by doing everything that we say we will and more. Overdeliver!
My personal business philosophy has always been; Better to underpromise and overdeliver, than to overpromise and underdeliver! The surest way to destroy your relationships is by overpromising, and not being able to perform up to the expectations you have created.
See what Seth Godwin has to say on this topic. His Blog Post titled "Four Words" is right on topic with our discussion here.
Seth's Blog: Four words
That being said. Once you have made the big promises, you must do everything necessary to overdeliver on those promises. Remember you have created an expectation in the mind of your customer, partner, or business prospect, it now becomes your responsibility to WOW them with your service or product. By this I mean, it is not good enough to just fulfill their expectation's. We as marketers must always Overdeliver on the promises we have made.
I view this as being one of the biggest challenges in Network Marketing today. The Internet is filled with the offers of unscrupulous marketers promising unrealistic incomes, and instant riches. While the unknowing business opportunity seeker seems all to willing to buy into their hype and big promises, only to be let down in the end by promises that were under delivered.
As a result they become skeptical and reluctant to believe anything that we as marketers have to say. Understandably so, we must first earn their trust, and build the relationship by doing everything that we say we will and more. Overdeliver!
My personal business philosophy has always been; Better to underpromise and overdeliver, than to overpromise and underdeliver! The surest way to destroy your relationships is by overpromising, and not being able to perform up to the expectations you have created.
See what Seth Godwin has to say on this topic. His Blog Post titled "Four Words" is right on topic with our discussion here.
Seth's Blog: Four words
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